In this post we will be looking at thew “Social Selling Index”. We will take a look to identify what it is and how it is formulated.
This is how business operates and social media was not going to change. Entrepreneurs are increasingly looking for a brand that is suitable, and they want to see how their sales numbers on social media.
It is not a bad idea to use social networks to show how sales are going.
The ability to measure the results is what makes today’s marketing world unique. Digital marketing is an attractive investment option because I can measure how much I’ve spent, how much I’ve gotten and which channel it was sold.
LinkedIn has had a tool in place for some time that allows us to assess our ability to sell through the network. This tool provides a Social Selling Index (SSI) that measures your ability to sell to the people in your social network.
Laura Lopez Lillo ( lauralopezlillo.com (2018) summarizes the SSI.
It’s the way we use social media to make the most of our clients and to reach them.
To know your Social Selling Index, it is only necessary that you enter your access data to LinkedIn, and open a new tab in your browser and enter this address: https://www.linkedin.com/sales/ssi.
Your SSI, average sector position and position based on network will be automatically displayed. LinkedIn will assign you an average score based on several parameters.
These are the 4 main parameters LinkedIn uses to assign a score for your SSI:
#1: Establishing your personal brand
Your profile information is crucial to creating a personal brand.
#2: Find the right people
It is important to decline any invitation from a friend on LinkedIn. If your SSI is negatively affected by the network detecting that you don’t have a strategy for acquiring contacts, it will affect your SSI. Your SSI won’t improve due to the number of contacts you have, but rather their quality and belonging to a sector that you are targeting.
3: Interacting
If you don’t have a conversation with your contacts, 20,000 contacts won’t help you raise your SSI. Your SSI will be high if you have high-quality interactions.
4: Building relationships
It’s important to make contact with people from time to time and to build lasting relationships. This is a crucial factor, as a network of professional contacts, such as LinkedIn, gives a strong foundation to this fact. LinkedIn allows you to compare your SSI with that of your industry and Network, as we’ve already mentioned.
If you are a commercial professional, a high SSI will indicate that you can use LinkedIn to help you achieve your goals. These tips will help you improve your grade.
For this, as Jorge Flores Alba indicates, (triunfaconlinkedin.com, 2018), you must have a good profile on LinkedIn : complete all its sections and sections. You should also pay attention to your professional headline, statement, experience, education, and other sections.
Don’t forget to include a professional photo of yourself on your profile. Also, get at least three recommendations. Don’t forget to thank them for their support.
Concerning your ability to find the right contacts for you, I recommend that you don’t fall prey to the number. You must not underestimate the quality of your contacts. You will lose engagement if you have too many contacts who aren’t related to your professional activities.
You will not receive a single like to any of your posts, regardless of how interesting they are, if you only dedicate yourself to a specific industrial sector. To get a high engagement with publications, it is important to build a list that is 100% interested in your sector.
Don’t settle for sharing. Add value to your content. Showing your potential client the best you can do is what makes you an authority in the sale.
While it is okay to share what others have written, that is not your signature. What you write is what you are. Before you start a direct sale relationship with someone, charm them by writing a post that highlights your strengths and shows your value.
As with any relationship that works well, the foundation is being together. Although it may sound very romantic, a social network is not spam. LinkedIn is built on seducing, not selling. You will need to spend time with your contacts, build email relationships, and like their posts. Share the ones that you find interesting. This is a long-lasting relationship that could lead to a sale.
Apart from the fact that they may ask you about your SSI via LinkedIn when interviewing you for a sales job, the truth is that you can use the note this social network sends you to see how you are doing at that level of sales.
We must have the minimum skills to communicate with customers if we are to succeed in sales. You can see that there are people who think this index is useless, while others, like me, believe that it is a compass which indicates the best path to increase sales on social media networks.
