The number of people connected to the internet through their mobile phones has grown significantly in recent years.
Currently, people spend an average of 2 hours and 34 minutes online per day. For this reason, knowing how to design good mobile marketing strategies has become a fundamental aspect for SMEs within the mobile marketing agency sector.
This concern of companies to incorporate the mobile device in their customer acquisition strategies has meant that spending on digital advertising is surpassing traditional advertising.
Because the mobile is no longer that unknown of yesteryear but has already reached its maturity, which means that users are already prepared to face, see, suffer and why not even buy through mobile marketing campaigns.
The most important thing for companies is not to reach as many people as possible through mobile marketing, but to reach exclusively their target audience.
For this reason, the telephone has become the perfect vehicle for launching more personalized mobile marketing campaigns focused on the user and their specific tastes and needs.
So if you are thinking of entering the world of mobile marketing, I am happy to tell you that you have an open field with a lot of business potential.
It is true that smartphones and tablets are used more and more, but they are also used in short periods of time, so I recommend that you:
If you do not carry out any of these actions, it is likely that users will leave your website in less than 5 seconds, so your entire mobile marketing strategy will have been for nothing.
Although mobile phones are increasingly larger, we must take into account the size of mobile advertising, in addition to its brevity and impact. If it is excessively large, it can generate rejection.
In addition, a mobile marketing campaign that requires an excessively large screen display (pop-up type or similar) may be subject to a Google positioning penalty.
Be careful with these issues, if a bad result of your mobile marketing strategies affects web positioning, your website may be affected.
Always take care that your mobile advertising message does not become an object of rejection for your users or cause a bad image of your brand. Avoid using this type of mobile marketing action too much.
Surely more than once you have asked yourself why to create a specific mobile application for your mobile marketing campaigns.
Well, very simple, the apps will allow you to obtain data and information from users, their tastes and preferences, on functionality and usability. Of course, remember to do it legally and in accordance with current regulations.
But the most important thing to keep in mind from this point for your mobile marketing strategies is:
Finally, you have to bear in mind that there are many mobile applications on the market and many are very similar, so it will be necessary to have adequate promotional tools for your mobile marketing campaigns.
One of the main uses that the user gives to his mobile phone is to check his email, therefore, the idea of getting clients through email is attractive.
But BEWARE!… It can turn you into SPAM if you don’t do it right.
If you do not want the message you sent to the user to become spam, keep in mind the following tips:
You may not get a response with the first email, do not be discouraged, try again, but be careful! … the message should never be the same.
As it is the most used mobile application, the announcements in this app cannot be made yet, but they are planned for next year, so many companies and agencies are already preparing for its arrival.
Surely you are wondering what is the advantage of promoting your company through WhatsApp and why you should incorporate it into your mobile marketing plan.
Very simple, it is a channel where there is no advertising yet, therefore you will not have to fight to position yourself. At least in the beginning.
WhatsApp also currently offers many possibilities for your business:
And how should you use WhatsApp for your mobile marketing campaigns? Well, nothing is simpler than creating a list or broadcast group with the contacts that you think are appropriate and keeping them informed continuously. Subtle but personalized.
The desire for social means that we are constantly browsing our social profiles. We know that the form of communication par excellence is increasingly through social networks (Facebook, Instagram, Twitter…).
And through which device do users browse their social networks? Exactly the mobile phone. That is why it is very important to adapt social networks to mobile devices.
In addition, advertising on social networks, apart from its simplicity, has a cheaper cost than on any other payment platform such as Google Ads.
So… is there a social network par excellence that allows you to attract customers? … The answer is no, the type of network will depend on your target audience and there you will have to do a good job of research.
Depending on whether your target audience is more or less young, mobile devices may be the best option to reach them, so your mobile marketing strategies should work in this direction.
Another type of mobile advertising that has a high percentage of penetration is:
Another type of mobile advertising that has a high percentage of penetration is undoubtedly video.
64% of users who watch a video tend to buy one of the associated products. Videos have more impact on people’s brains than any other format, so their use is essential in any of your mobile marketing strategies.
Below I will show you some of the types of videos that you can use in your mobile marketing strategy:
As we have seen in all the previous actions, the objective of mobile marketing is to be able to create a much more personal channel between the brand and the user.
Therefore, to apply these mobile marketing techniques, it is not enough just to have creative ideas, but first, you have to analyze your environment and think about which mobile marketing strategy is best suited to your target audience.
